AMAZON EXPLAINS WHY 2D BARCODES ARE THE FUTURE OF TRACEABILITY.

The barcode printed on nearly every consumer product is preparing for its biggest evolution in more than 50 years. Through GS1 US’s Sunrise 2027 initiative, the packaging industry is working toward a transition to 2D barcodes at point-of-sale systems. These intelligent barcodes resemble QR codes and hold thousands of characters, far more than the 12-digit Global Trade Item Number (GTIN). That expanded capacity could unlock new levels of product traceability, authentication, and consumer visibility. Source: www.packagingoem.com

At Pack Expo East 2026, Amazon outlined how its Transparency Program uses item-level serialization to verify products and prevent counterfeit goods from reaching customers. The program is being aligned with GS1’s global open standards so that item-level identification works not just in Amazon’s ecosystem, but across the broader retail supply chain.

亞馬遜闡述為何二維條碼是可追溯性的未來。幾乎所有消費品上印製的條碼即將迎來五十多年來的最大演變。在 GS1 US（美國 GS1）發起的「Sunrise 2027」倡議推動下，包裝產業正致力於在銷售終端（POS）系統向二維條碼過渡。這種智慧條碼外觀類似二維碼，能夠承載數千個字元的訊息，容量遠超傳統的 12 位元全球貿易項目代碼（GTIN）。這種擴展的數據容量可望在產品可追溯性、真偽驗證以及消費者資訊透明度方面實現質的飛躍。

在 2026 年美國東部國際包裝展覽會（Pack Expo East 2026）上，亞馬遜介紹了其「透明計畫」（Transparency Program）如何利用單品級序號來驗證產品真偽，並防止假冒商品流向消費者。該計畫正與 GS1 的全球開放標準接軌，旨在確保單品級識別功能不僅適用於亞馬遜自身的生態系統，也能在更廣泛的零售供應鏈中發揮作用。