Michaels Stores Loops & Threads Transformation.

We partnered with Michaels Stores to modernize Loops & Threads, transforming the brand into a more contemporary, cohesive and inspiring experience. From packaging and portfolio architecture to photography and in-store design, we created a refreshed brand world that makes shopping more intuitive, product selection easier, and creativity more accessible. The result? A modern brand built to inspire the next generation of makers while celebrating the joy of creating.

Michaels Stores 旗下品牌 Loops & Threads 的煥新升級。我們與 Michaels Stores 攜手合作，對 Loops & Threads 品牌進行了現代化升級，將其打造成一個更具時代感、統一連貫且富有啟發性的品牌體驗。從包裝設計、產品架構，到攝影風格及門市陳列，我們建構了一個全新的品牌世界－讓購物體驗更直觀，產品選購更輕鬆，讓創意觸手可及。最終呈現的，是一個旨在激發新一代創作者靈感，同時頌揚創造之樂的現代化品牌。

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