Sainsbury's Italian Refresh!

When refreshing the Sainsbury's Italian range, the opportunity was to put more Italy back into the design. By stripping away the functionality and introducing a more modern Italian visual language, the range now feels more expressive, distinctive and delicious while remaining easy to shop. The challenge with established ranges is often resisting the temptation to be too simple. Sometimes the strongest design move is creating space for personality to shine through. We're incredibly proud of where this one has landed.

Sainsbury's 義大利系列煥新升級！在 Sainsbury's 義大利系列進行煥新升級時，我們希望在設計中註入更濃鬱的義大利風格。透過精簡功能性元素並引入更具現代感的意大利視覺語言，該系列如今不僅更具表現力、獨特性和誘人食慾，同時也保持了便捷易購的特性。對於成熟的產品系列而言，設計時往往容易陷入「過度極簡」的迷思；而有時，最有力的設計舉措反而是留出空間，讓品牌個性得以充分彰顯。我們對最終呈現的設計成果感到無比自豪。

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