Special Section

Radio still rocks: Here’s the new tech driving this nostalgic medium into the future.

Here’s what keeps us reaching for the dial and how game-changing technologies are disrupting radio to ensure its continued relevance. Remarkably, despite the rapid rise of shinier media, radio keeps drawing us in: About 82% of Americans still listen weekly. But like any long-standing technology, radio isn’t immune to competition and the need to evolve.

廣播依然魅力不減：以下是推動這種充滿懷舊氣息的媒介走向未來的新科技。是什麼讓我們忍不住拿起收音機收聽廣播？顛覆性技術又是如何重塑廣播，確保其持續發展壯大的？值得注意的是，儘管其他媒體迅速崛起，廣播依然吸引著我們：約82%的美國人仍然每週收聽廣播。但任何一項歷史悠久的技術，廣播也無法免受競爭和變革的衝擊。Source: fastcompany.com

ONE FOOT IN HISTORY, ONE IN THE FUTURE.

A few hurdles stand in the way of quickly implementing some of this new technology. First, radio stations will need to invest in infrastructure upgrades and envision new, mixed-media advertising strategies. It will also necessitate a shift in consumer behavior; listeners will need to become aware of and embrace new features. The reality, though, is that change in this industry is certain. Still, emerging technologies can preserve this nostalgic medium and extend its prominence well into the future.

What could the next-generation radio experience be like? As you drive the kids to school, the radio automatically starts playing their favorite station. The music is vibrant, and so are the visuals accompanying it on the large in-vehicle screens. You drop them off and head to work. The station flips to your favorite talk radio show. As you’re laughing at the DJ’s joke that only someone in your town would understand, a coupon pops up on screen for the local coffee shop where you sometimes stop on your way. Why not pull over for a cappuccino?

一腳踏在歷史，一腳邁向未來。要快速推廣這些新技術，還有一些障礙需要克服。首先，廣播電台需要投資升級基礎設施，並構思全新的混合媒體廣告策略。此外，消費者的行為也需要轉變；聽眾需要了解並接受新的功能。然而，現實是，這個產業的變革勢在必行。儘管如此，新興技術仍然可以保留這種充滿懷舊氣息的媒介，並使其在未來繼續保持活力。

下一代廣播體驗會是什麼樣的呢？當你開車送孩子上學時，收音機會自動播放他們最喜歡的電台。音樂充滿活力，車載大螢幕上的畫面也同樣精彩。你送孩子上學後，開車去上班。電台切換到你最喜歡的談話節目。當你正被DJ講的只有本地人才懂的笑話逗樂時，螢幕上彈出一張你有時會在路上光顧的本地咖啡館的優惠券。何不靠邊停車，喝杯卡布奇諾呢？

UPPING THE GAME WITH HD.

HD Radio enabled listeners to access digital broadcasting over traditional radio waves by creating crystal-clear sound—no more hiss, pops, or static. A single frequency could be digitally split into up to four distinct stations, allowing local broadcasters to provide audiences a wider range of content. Another key feature? Audio can be complemented with a variety of on-screen imagery: information about the artist and album, traffic, weather, sports and even advertising.

This ability to include imagery alongside audio programming remains significant, considering that radio is a critical conduit for quickly and dependably disseminating timely information during emergencies. For example, during wildfires, if cell towers are down and power is out, digital radio can still provide maps and audio alerts with the latest evacuation routes and other essential information.

高畫質廣播，體驗升級。高畫質廣播讓聽眾能夠透過傳統無線電波收聽數位廣播，帶來水晶般清晰的音質——告別嘶嘶聲、爆音和靜電幹擾。單一頻率可以數位分割成多達四個獨立的電台，使本地廣播公司能夠為聽眾提供更豐富的內容。另一個關鍵特性是：音訊可以與各種螢幕圖像結合：藝術家和專輯資訊、交通、天氣、體育，甚至廣告。

考慮到廣播是緊急情況下快速可靠地傳播及時訊息的關鍵管道，這種將影像與音訊節目結合的功能仍然意義重大。例如，在野火肆虐期間，即使手機訊號塔癱瘓、電力中斷，數位廣播仍可提供地圖和語音警報，播報最新的疏散路線和其他重要資訊。

HOW RADIO CONTINUES TO EVOLVE.

Modern technology is transforming the radio by opening a two-way channel for the first time between a station and its listeners in their cars. Connected car platforms can now provide stations with feedback on consumer trends, such as top song preferences in their listening areas. Compiled into intuitive dashboards, this information can help stations better understand audience preferences and fine-tune their offerings accordingly—a win for both parties. Automakers stand to gain here, too, by satisfying car buyers’ expectations for more personalized entertainment experiences.

These technological developments are emerging just as our relationship with cars has started to evolve: Two-thirds of consumers now consider the car a “third space” for socializing and relaxing. As people spend more time charging electric vehicles, and autonomous cars turn us all into passengers, consumers will have more opportunities to take advantage of infotainment systems, including cutting-edge radio that knows them well enough to suggest programming they love.

廣播如何持續發展。現代科技正在改變廣播產業，首次在電台和車內聽眾之間建立雙向溝通管道。連網汽車平台現在可以向電台提供消費者趨勢回饋，例如聽眾所在區域的熱門歌曲。這些資訊匯總到直覺的儀錶板中，可以幫助電台更了解聽眾喜好，並據此調整節目內容——這對雙方都有好處。汽車製造商也能從中受益，滿足購車者對更個人化娛樂體驗的期望。

這些技術發展恰逢我們與汽車的關係開始轉變之際：三分之二的消費者現在將汽車視為社交和放鬆的「第三空間」。隨著人們花費更多時間為電動車充電，以及自動駕駛汽車將我們所有人變成乘客，消費者將有更多機會利用車載資訊娛樂系統，包括能夠了解他們喜好並推薦他們喜愛節目的尖端廣播系統。

The best international radio stations and global entertainment hotspots.

The radio has been with us longer than any other kind of broadcast media. That means more people have access to it than most other technologies. Each year on World Radio Day, experts in the field join together to figure out how to reach isolated communities. World Radio Day makes sure everybody, no matter how central or remote, has access to information.

There’s no shortage of good radio stations to listen to these days. And with a virtually endless variety of content to explore, there is something for everyone. Whether you want to listen to the latest pop culture gossip, obscure indie hits, live sports, or just about anything else, you can find tons of great stations to suit your interests. Source: beonair.com

廣播惠及所有人。廣播的歷史比其他廣播媒體都悠久。這意味著，與其他大多數技術相比，更多的人能夠接觸到廣播。每年的世界廣播日，該領域的專家齊聚一堂，探討如何讓偏遠社區也能接收廣播。世界廣播日旨在確保每個人，無論身處中心地帶還是偏遠地區，都能獲取資訊。

最佳國際廣播電台及全球娛樂熱點。如今，優質的廣播電台數不勝數。內容更是包羅萬象，幾乎涵蓋了所有領域，總有一款適合你。無論你想聽最新的流行文化八卦、冷門獨立音樂、體育賽事直播，還是其他任何內容，都能找到許多符合你興趣的優秀電台。

REFUGE WORLDWIDE

Refuge Worldwide is a Berlin-based station that started as a fundraising platform in 2021 and now shares underground music and culture alongside global social issues. The station aims to inspire activism and amplify important issues while providing an enjoyable music listening experience.

類型：談話類節目，地下音樂，獨立/另類音樂。Refuge Worldwide 是位於柏林的電台，最初於 2021 年以籌款平台的形式創立，如今致力於分享地下音樂和文化，並關注全球社會議題。該電台旨在激發行動主義，擴大重要議題的影響力，同時提供愉悅的音樂聆聽體驗。

Genre: Talk, underground, independent/alternative music.
https://refugeworldwide.com

FOUNDATION FM

Foundation FM is a woman-led radio station that has garnered attention for its exceptional selection of underground and alternative music. If you like discovering new-to-you tunes while supporting equal representation in radio broadcasting, this station is for you.

類型：獨立/地下音樂。Foundation FM 是一家由女性主導的電台，以其精選的地下和另類音樂而備受矚目。如果您喜歡發掘新歌，並支持廣播領域的多元化，那麼這家電台就是您的理想選擇。

Genre: Independent/underground music.
https://foundation.fm

WORLDWIDE FM

Worldwide FM broadcasts from stations in Japan, Los Angeles, and even a boat in London. Its musical lineup covers a wide breadth of world music, so you can look forward to finding new and unexpected favorites any time you listen.

類型：世界音樂。Worldwide FM 的廣播電台遍佈日本、洛杉磯，甚至還有倫敦的船上。其音樂節目涵蓋了世界各地豐富多彩的音樂，因此每次收聽，您都能發現意想不到的驚喜。

Genre: Global Music.
https://worldwidefm.net

DUBLIN DIGITAL RADIO

As its name suggests, Dublin Digital Radio hails from Ireland. It is a volunteer-created and led station that presents itself as an alternative to traditional broadcasting stations, covering the political, cultural, and social news in Ireland and around the world.

類型：音樂和談話類廣播。顧名思義，都柏林數位廣播電台來自愛爾蘭。它是由志工創建和管理的電台，旨在成為傳統廣播電台的替代選擇，報導愛爾蘭及世界各地的政治、文化和社會新聞。

Genre: Music and talk radio.
https://listen.dublindigitalradio.com

REFORM RADIO

Reform Radio is a one-of-a-kind platform that serves up first-rate shows from industry legends while simultaneously seeking to expand the opportunities available to young people interested in broadcasting. In addition to a great mix of shows, you can also listen to the station’s always-changing catalog of underground music.

類型：談話類廣播，地下/獨立音樂。Reform Radio 是一個獨一無二的平台，它不僅匯集業內傳奇人物的頂級節目，還致力於為對廣播感興趣的年輕人拓展機會。除了精彩的節目之外，您還可以收聽電台不斷更新的地下音樂庫。

Genre: Talk radio, underground/independent music.
https://www.reformradio.co.uk

NIGHTRIDE FM

Nightride FM is made up of a curated group of stations that provides listeners with access to various subgenres of synthwave music. The unique interface showcases the playlist-based set-up, with different themes for each genre’s station – it is an immersive listening experience.

類型：合成波音樂。Nightride FM 由一系列精心挑選的電台組成，為聽眾提供各種合成波音樂子流派。其獨特的介面採用播放清單式設置，每個流派的電台都有不同的主題——帶來沉浸式的聆聽體驗。

Genre: Synthwave music.
https://nightride.fm/stations?station=nightride

HONG KONG COMMUNITY RADIO

Created in response to the lack of representation of East Asian music artists, Hong Kong Community Radio highlights the region’s vibrant music and cultural scenes. Whereas most Western media focuses solely on the politics of East Asia, this station seeks to celebrate its multi-dimensional nature.

類型：地下/獨立音樂。香港社區電台的創立旨在彌補東亞音樂人代表性不足的現狀，並著重展現該地區充滿活力的音樂和文化景象。與大多數西方媒體只關注東亞政治不同，本電台力求頌揚其多元化的面貌。

Genre: Underground/independent music.
https://hkcr.live

CAFÉ DEL MAR

Broadcasting from an iconic sunset bar in Ibiza, Café Del Mar transports its listeners to the 1980s and 90s-era electronic dance music scene. It broadcasts Balearic beat music, also known as Ibiza house music, a fascinating offshoot of the house and trance music genres.

類型：地下/獨立音樂。Café Del Mar 電台在伊維薩島一家標誌性的日落酒吧進行廣播，將聽眾帶回上世紀八九十年代的電子舞曲時代。它播放巴利阿里節拍音樂，也稱為伊維薩浩室音樂，是浩室和迷幻音樂的一個迷人分支。

Genre: Underground/independent music.
https://cafedelmarmusic.com

SEOUL COMMUNITY RADIO

Seoul Community Radio broadcasts via a live webpage and on Twitch and Facebook, making it easy to access their fantastic content. In addition to their audio content, listeners can also delve into the visual aspects of the station’s video content to enrich the overall experience.

類型：地下/獨立音樂。首爾社群電台透過網頁直播，並在 Twitch 和 Facebook 上播出，方便聽眾輕鬆獲得精彩內容。除了音頻內容，聽眾還可以觀看電台的視頻，獲得更豐富的視聽體驗。

Genre: Underground/independent music.
https://seoulcommunityradio.com

OROKO RADIO

Oroko Radio emphasizes the Accra community and the creatives and ideas hailing from the African Diaspora. It is unlike any other station and champions many of the most underrepresented artists in the world.

類型：音樂。Oroko Radio 專注於阿克拉社區以及來自非洲僑民的創意人才和理念。它與其他電台截然不同，致力於推廣世界上許多最缺乏代表性的藝術家。

Genre: Underrepresented Music.
https://oroko.live

WYCB CYBERCRIME RADIO

In our digital age, cybercrime is an issue that nearly every one of us is sure to experience first-hand at some point. Cybercrime Radio dives into the most pressing threats facing the tech world now, offering practical strategies for protecting yourself online.

類型：科技。在當今的數位時代，網路犯罪幾乎是每個人都可能在某個時候親身經歷的問題。 《網路犯罪電台》深入探討了科技界目前面臨的最迫切的威脅，並提供實際的網路安全防護策略。

Genre: Technology.
https://cybersecurityventures.com

CINEMIX

There is no question that creating music for TV and film is an art form all its own, one that plays a vital role in shaping the viewers’ experience. Cinemix is a radio station for soundtracks, providing a skillfully curated variety of music from film and TV.

類型：電影/電視劇原聲帶。毋庸置疑，為影視作品創作音樂本身就是一門藝術，它在塑造觀眾體驗方面發揮著至關重要的作用。 Cinemix 是一家專注於電影和電視劇原聲帶的電台，精心挑選並播放各種類型的電影和電視劇音樂。

Genre: Movie/TV soundtracks.
https://www.cinemix.us

RADIO FM SLOVAKIA

Although you might never have considered tuning in to Slovakian radio, Radio FM will surely change that. Intended as an alternative option to commercial/private stations, its shows extend across all genres, including heavy metal, jazz, hip hop, and many others.

類型：地下/獨立音樂。雖然你可能從未想過要收聽斯洛伐克廣播，但 Radio FM 一定會改變你的看法。作為商業/私人電台的替代選擇，Radio FM 的節目涵蓋所有音樂類型，包括重金屬、爵士、嘻哈等等。

Genre: Underground/independent music.
https://fm.rtvs.sk

TSUGI RADIO

This Paris-based radio station covers a wide realm of culture and music, exposing listeners to a fascinating mix of content. From diving into the best movies of a particular year to inviting guests to share their favorite books, Tsugi Radio has a little bit of everything for everyone.

類型：談話類廣播，地下/獨立音樂。這家位於巴黎的電台涵蓋了廣泛的文化和音樂領域，為聽眾帶來精彩的內容。從深入探討年度最佳電影到邀請嘉賓分享他們最喜歡的書籍，Tsugi Radio 總能滿足每個人的需求。

Genre: Talk radio, underground/independent music.
https://www.tsugi.fr/tsugiradio

NOMAD RADIO

From 12 to 10 pm AEDT, this community station broadcasts the best of Australia’s underground music scene. It’s a non-profit effort based right in Sydney and an essential listen for anyone interested in independent artists.

類型：地下/獨立音樂。這家社區電台在澳洲東部夏令時 (AEDT) 中午 12 點至晚上 10 點播出澳洲最優秀的地下音樂。這是一個位於雪梨的非營利電台，對於任何對獨立音樂感興趣的人來說，都是不容錯過的。

Genre: Underground/independent music.
https://soundcloud.com/nomadradiofm