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Growth of Women in the Packaging Industry.

From scientists who are developing eco-friendly resins to designers creating an impactful packaging to sell products, there are a variety of career opportunities for women in the third-largest industry in the world. The global packaging market value is estimated at $1.05 trillion in 2024,* making it the third-largest industry in the world. Packaging also covers all four of the main sectors of the economy primary (natural resources), secondary (manufacturing), tertiary (CPGs and retailers) and quaternary (information technology, research and development).

Women play an important role in economies around the world as they usually drive household purchasing decisions. And if women are choosing what to buy and how it’s packaged, it’s critical that their perspective is present at the outset of new product and packaging development. Women also tend to champion enhanced product qualities like safety and sustainability that help a brand's products stand out among the increasingly crowded shelf space. But really, women are an important part of a diverse team, just as it’s important to have people from different backgrounds or regions. Diverse teams work better.

包裝行業女性的成長。從開發環保樹脂的科學家到設計有影響力的包裝來銷售產品的設計師,在這個全球第三大產業中,女性擁有各種各樣的職業機會。到 2024 年,全球包裝市場價值預計將達到 1.05 兆美元,成為全球第三大產業。包裝也涵蓋了經濟的所有四個主要部門:第一產業(自然資源)、第二產業(製造業)、第三產業(快速消費品和零售商)和第四產業(資訊科技、研究和發展)。

女性在世界各地的經濟中發揮著重要作用,因為她們通常會推動家庭的購買決策。如果女性正在選擇購買什麼以及如何包裝,那麼在新產品和包裝開發之初就考慮她們的觀點至關重要。女性也傾向於支持增強的產品品質,例如安全性和永續性,這有助於品牌的產品在日益擁擠的貨架空間中脫穎而出。但實際上,女性是多元化團隊的重要組成部分,就像擁有不同背景或地區的人員一樣重要。多元化的團隊能更好地工作。

Source: packagingstrategies.com

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