Next-Generation QR Codes.

The new GS1 Digital Link standard can streamline packaging, boost operational efficiency and strengthen consumer engagement. This technology, which replaces multiple on-pack codes with a single 2D barcode, serves both point-of-sale (POS) and digital engagement purposes. The GS1 Digital Link connects the familiar GS1 application identifiers—such as the Global Trade Item Number (GTIN), batch number, best-before date and serial number—to the internet, enabling real-time access to both business-to-business and business-to-consumer information. The standard is designed to meet the requirements of fast-evolving regulatory frameworks including the EU Digital Product Passport, Digital Deposit Return Schemes and the US Food Safety Modernization Act.

By consolidating separate identifiers—such as linear barcodes for POS and QR codes for promotions—into a single, dynamic QR code, brands can reduce packaging complexity, maintain POS compatibility, and deliver customized, real-time content. The benefits range from improved inventory accuracy and waste reduction for retailers to streamlined traceability and recall management for manufacturers. For consumers, scanning the code can provide instant access to detailed product information, sustainability credentials, certifications, and expiry dates, while also unlocking value-added features such as recipes, loyalty rewards, and recycling instructions. Marketers gain a direct channel for personalized content delivery and first-party data collection. Source: packagingreporter.com

下一代二維碼。全新 GS1 數位連結標準可簡化包裝流程，提高營運效率並增強消費者互動。這項技術將多個包裝上的條碼替換為單一二維碼，既可用於銷售點 (POS)，也可用於數位互動。 GS1 數位連結將常見的 GS1 應用識別碼（例如全球貿易項目編號 (GTIN)、批號、保質期和序號）連接到互聯網，從而實現 B2B 和 B2C 資訊的即時存取。該標準旨在滿足快速發展的監管框架的要求，包括歐盟數位產品護照、數位存款返還計畫和美國食品安全現代化法案。

透過將不同的識別碼（例如用於 POS 的線性條碼和用於促銷的二維碼）整合為單一動態二維碼，品牌可以降低包裝複雜性，保持 POS 相容性，並提供客製化的即時內容。其益處包括零售商提高庫存準確性、減少浪費，以及製造商簡化的可追溯性和召回管理。對消費者而言，掃描二維碼可以立即取得詳細的產品資訊、永續性認證、證書和有效期限，同時還能解鎖食譜、忠誠度獎勵和回收說明等增值功能。行銷人員則獲得了一個直接的管道，可以進行個人化內容交付和第一方資料收集。