Müller Fresher For Longer.

Congratulations to Müller on their fabulous new milk range ‘Fresher For Longer’. Our team here at JPG were delighted to work with Müller on another brilliant project. We have been working with Müller since 2010, across the UK and Europe, and we’re excited to see this project come to life and on the shelf. Here’s a little insight as to how we went from design concept to technical execution for final print… Our team attended all pre-production meetings to help develop a design that was correctly built for effective print production. 

The artwork was made from spot colour only, meaning increased colour consistency and achieving a greater colour range. We added a booster under the black for increased density. We shared specifications for 4 different printers and developed designs that would work for all printers, enabling better cost control and allowing Müller the flexibility on the supply of their printed packaging. We provided common separations within the artwork across their whole, semi-skimmed and skimmed milk to ensure brand consistency and to deliver on budget to Müller The JPG technical team was led by Tom Bosworth, Head of Print Technical Services in the UK, and our wider dedicated Müller team in production and client services across the UK and Europe. A huge well done to all involved! We’re looking forward to taste testing…

祝賀 Müller 推出全新牛奶系列“Fresher For Longer”。 我們 JPG 的團隊很高興與 Müller 合作開展另一個出色的項目。 自 2010 年以來，我們一直在英國和歐洲與 Müller 合作，我們很高興看到這個項目落地並上架。 以下是關於我們如何從設計概念到最終印刷的技術執行的一些見解……我們的團隊參加了所有預生產會議，以幫助開發正確構建的設計，以實現有效的印刷生產。

該藝術品僅由專色製成，這意味著提高了顏色一致性並實現了更大的顏色範圍。 我們在黑色下方添加了增強器以增加密度。 我們共享 4 種不同打印機的規格，並開發了適用於所有打印機的設計，從而實現更好的成本控制，並使 Müller 能夠靈活地供應其印刷包裝。 我們在全脂奶、半脫脂奶和脫脂奶的藝術品中提供了常見的分隔，以確保品牌一致性並按預算向 Müller 交付 JPG 技術團隊由英國印刷技術服務主管 Tom Bosworth 和我們更廣泛的團隊領導。 專注於英國和歐洲生產和客戶服務的 Müller 團隊。 所有參與者都做得很好！ 我們期待口味測試……

Shared by: Cassia Howe
Jupiter Prestige Group
Photo Source: www.thegrocer.co.uk