Women Taking the lead in packaging.

More women are rising to the highest levels of leadership within packaging departments, and the trend promises to change how the packaging industry does business. The number of women entering the packaging industry is increasing, and that’s paving the way for more female leadership. Specifically, women bring a breadth of life experience that allows them to provide a unique point of view regarding consumers’ views of packaging and their product/package selection process. This will provide the opportunity to design packaging that resonates with a more diverse array of focused ethnographic consumer groups.

女性帶頭包裝。越來越多的女性晉升到包裝部門的最高領導層，這一趨勢有望改變包裝行業的經營方式。 進入包裝行業的女性人數正在增加，這為更多的女性領導鋪平了道路。 具體來說，女性帶來了廣泛的生活經驗，使她們能夠就消費者對包裝的看法及其產品/包裝選擇過程提供獨特的觀點。 這將提供機會來設計與更多樣化的民族志消費者群體產生共鳴的包裝。

Source: packaginggigest.com