Why are women important in packaging?

Women play an important role in economies around the world as they usually drive household purchasing decisions. And if women are choosing what to buy and how it’s packaged, it’s critical that their perspective is present at the outset of new product and packaging development. Women also tend to champion enhanced product qualities like safety and sustainability that help a brand's products stand out among the increasingly crowded shelf space. But really, women are an important part of a diverse team, just as it’s important to have people from different backgrounds or regions. Diverse teams work better.

為什麼女性在包裝中很重要？女性在世界各地的經濟中發揮著重要作用，因為她們通常會推動家庭購買決策。 如果女性正在選擇購買什麼以及產品的包裝方式，那麼在新產品和包裝開發之初就體現出她們的觀點至關重要。 女性還傾向於支持提高產品質量，例如安全性和可持續性，以幫助品牌的產品在日益擁擠的貨架空間中脫穎而出。 但實際上，女性是多元化團隊的重要組成部分，正如擁有來自不同背景或地區的人很重要一樣。 多元化的團隊工作得更好。

Source: packagingcoatings.com