Tesco Taste Stack range

The launch of Tesco Taste Stack range The Taste Shack re-design followed the stages for Spectrum to help develop the design. JPG’s print technical team worked closely with the design agencies to ensure the design intent was delivered at print. A design assessment was run across all skus with 3 keys areas called out for concern and focus. The design was developed and GMG proofing options were created for the Tesco Design managers approval. Once this stage of the design had been approved the range was presented to 7 printers through pre-artwork meetings. Once the printers feedback was collated we were able to move these jobs into production. After overcoming many challenges, we managed to keep within the required time frame & deliver to the clients expectations. Now that the product is finally on shelves, we couldn’t be happier with how our work turned out. Well done to all involved!

Tesco Taste Stack 系列的推出 The Taste Shack 的重新設計遵循 Spectrum 幫助開發設計的階段。 JPG 的印刷技術團隊與設計機構密切合作，確保在印刷時傳達設計意圖。 對所有 sku 進行了設計評估，其中有 3 個關鍵領域需要關注和關注。 設計已完成，GMG 打樣選項已創建，以供 Tesco 設計經理批准。 此階段的設計獲得批准後，該系列產品將通過預設計會議展示給 7 家印刷商。 一旦打印機的反饋得到整理，我們就能夠將這些工作投入生產。 在克服了許多挑戰後，我們設法在規定的時間內完成任務並滿足客戶的期望。 現在產品終於上架了，我們對我們的工作結果感到非常滿意。 所有參與者都乾得好！

Share by: Cassia Howe
JPG Europe