Bundling — A joy when it comes to e-commerce.

When a brand offers unique bundles, the results are a win-win for the brand and the consumer. Bundles are a great way to pair up several lower-priced items and actually turn a profit. Because the FBA [Fulfillment by Amazon] fee is only deducted from one item, rather than each individual item. So, brands make higher margins when shoppers buy in bundles.

捆綁——電子商務的樂趣。當一個品牌提供獨特的捆綁包時，結果是品牌和消費者的雙贏。 捆綁包是配對幾個低價商品並實際獲利的好方法。 因為 FBA [Fulfillment by Amazon] 費用僅從一件商品中扣除，而不是從每一件商品中扣除。 因此，當購物者捆綁購買時，品牌可以獲得更高的利潤。

Source: packagingdigest.com