Build Narrative Packaging.

Packaging design should not be a dry use of colors or elements. Instead, it must convey some story/message about the brand so that the customers can instantly connect with a brand. Some designers use a storytelling technique of illustration for telling a brand’s story. The illustration is content-rich & gives the customer a taste of forgotten stories.

構建敘事。包裝設計不應該是乾巴巴地使用顏色或元素。 相反，它必須傳達一些關於品牌的故事/信息，以便客戶可以立即與品牌建立聯繫。 一些設計師使用講故事的插圖技術來講述品牌的故事。 插圖內容豐富，讓客戶體驗被遺忘的故事。

Source: designhill.com