Hyper Niche Packaging is trendy

Manufacturers are all exploring personalization and greater product segmentation as a vehicle to drive growth. This is not surprising, as Gen Z and Millennials are keen on discovering brands with unique positions and benefits. These hyper niche brands will not be limited to food products as cosmetics, pharma and household wares are all exploring this burgeoning category’s full potential.

The hyper niche trend will be lead by indie-inspired labels featuring entrepreneurs, unique family recipes or strong storytelling. The most significant impact will be seen through unique, almost homegrown packaging labels promoting an irreverent attitude while also challenging existing norms too dependent on hero photography.

超級利基包裝。 製造商都在探索個性化和更大的產品細分作為推動增長的工具。 這並不奇怪，因為 Z 世代和千禧一代熱衷於發現具有獨特地位和優勢的品牌。 這些超小眾品牌將不僅限於食品，因為化妝品、醫藥和家居用品都在探索這一新興類別的全部潛力。

超小眾趨勢將由以企業家、獨特的家庭食譜或強大的故事講述為特色的獨立靈感標籤引領。 最顯著的影響將體現在獨特的、幾乎是本土生產的包裝標籤上，宣傳一種不敬的態度，同時也挑戰了過於依賴英雄攝影的現有規範。

Source: packagingdigest.com