Survey reveals Asian consumers’ concerns on packaging sustainability.

Consultancy McKinsey & Company presents results from survey on consumers’ attitudes towards packaging and concerns around sustainability in emerging markets in ten countries; finds highest consumer concern in China, India and Indonesia; suggests as first action to decrease packaging complexity, reduce unnecessary packaging, exchanging multi- with mono-layer materials.

The article observed that the highest levels of concern for packaging sustainability issues as well as willingness to pay more for “green” packaging exist in consumers in China, India, and Indonesia. McKinsey points out that this demonstrates a relatively high consumer awareness and need for action by brands and packaging manufacturers.

調查顯示亞洲消費者對包裝可持續性的擔憂。麥肯錫諮詢公司（McKinsey＆Company）提供了有關消費者對包裝的態度以及對十個國家新興市場可持續性的關注的調查結果； 在中國，印度和印度尼西亞受到最高消費者關注； 建議採取降低包裝複雜性，減少不必要的包裝，將多層與單層材料交換的第一步。

該文章指出，中國，印度和印度尼西亞的消費者對包裝的可持續性問題以及對“綠色”包裝支付更高價格的意願最為關注。 麥肯錫指出，這表明了相對較高的消費者意識以及品牌和包裝製造商採取行動的必要性。

Source: https://www.foodpackagingforum.org/news/survey-reveals-asian-consumers-concerns-on-packaging-sustainability