HP predicts digital boom in 2021.

Digital print giant HP expects personalized products, business-to-consumer (B2C) printing and e-commerce to keep the sector booming in 2021. The head of strategy and business management at HP, said the appetite for personalized goods will continue to soar in 2021. Personalized products continue to be a growth area for the print industry and we see this expanding in 2021. HP research indicates that the personalized gift market will grow by 55% to $31billion in 2021.

惠普預測2021年將實現數字化繁榮。數字印刷巨頭惠普預計，個性化產品，企業對消費者（B2C）打印和電子商務將在2021年保持該行業的蓬勃發展。惠普戰略與業務管理負責人表示，對個性化產品的需求將在2021年繼續飆升。個性化產品仍將是印刷行業的增長領域，我們認為這一趨勢將在2021年得到擴展。惠普研究表明，個性化禮物 到2021年，市場規模將增長55％，達到310億美元。

Source: https://www.packagingnews.co.uk/equipment/convertingandprinting/hp-predicts-digital-boom-2021-23-02-2021