Use your packaging to combat counterfeiting

Regardless of what channel a product is procured, the first line of protection is its packaging. Even before COVID-19, manufacturers were deploying a host of overt and covert mechanisms on packages to thwart counterfeiters. Unfortunately, counterfeiters also have access to these same technologies, which can make fake products look just like authentic products. The answer to all these questions is a simple barcode. Think about it… Every package has some type of barcode. It could be a serialized 2D barcode used for pharmaceutical compliance. Or a UPC code used for stock-keeping and point-of-purchase scanning. Maybe it’s a QR code used for consumer engagement programs. It’s time to leverage what you already have to combat these supply chain threats.

使用您的包裝來打擊假冒。不管產品是通過什麼渠道採購的，第一道保護措施就是它的包裝。 甚至在 COVID-19 之前，製造商就在包裝上部署了大量公開和隱蔽的機制來挫敗造假者。 不幸的是，造假者也可以使用這些相同的技術，這可以使假冒產品看起來像正品。 所有這些問題的答案是一個簡單的條形碼。 想想看……每個包裹都有某種類型的條形碼。 它可以是用於製藥合規性的序列化二維條碼。 或者用於庫存和購買點掃描的 UPC 代碼。 也許這是用於消費者參與計劃的二維碼。 是時候利用您已有的資源來應對這些供應鏈威脅了。

Source: packagingeurope.com