Sainsburys Argos

In the latter half of 2020 the Sainsbury's GM team in the UK and Hong Kong worked tirelessly with the Client and Foster+Baylis to deliver a rebrand from the current Sainsbury's Argos GM HOMe brand to the updated Habitat brand. Working collaboratively with Foster+Baylis the update to Habitat was full of many challenges, however the team worked hard to overcome the challenges to complete artworks as quickly as possible. The new packaging is now starting to appear in store and has brought a fresh new look within the GM side of Sainsbury's stores. A huge well done to the UK onsite team who have been working from home throughout the rebrand and the Hong Kong team who as always worked above and beyond. Not forgetting the Foster+Baylis team who worked around the clock to deliver packaging guidelines so we could meet artwork timings.

2020年下半年，塞恩斯伯里英國和香港的通用汽車團隊與客戶和Foster + Baylis進行了不懈的合作，將塞恩斯伯里當前的Argos GM HOMe品牌重新命名為更新的人居品牌。 與Foster + Baylis共同合作，對人居的更新充滿了許多挑戰，但是團隊努力克服這些挑戰，以盡快完成藝術品。 新包裝現已開始在商店中出現，並在塞恩斯伯里的商店的通用汽車部門帶來了嶄新的面貌。 對於在整個品牌重整過程中一直在家里工作的英國現場團隊和過去和往常工作的香港團隊來說，做得很好。 別忘了Foster + Baylis團隊全天候工作以提供包裝指南，以便我們可以滿足藝術品的時間安排。

Shared by: Tracy Kennedy
JPG UK