Why the ‘unboxing’ trend is important to the packaging industry.

Online shopping and home delivery have become an integral part of modern consumerism and, as a result, packaging is becoming a key brand-building tool. During the Covid-19 pandemic, 96% of UK residents have ordered products online that required a home parcel delivery. This has been the only way many businesses could remain operational during multiple national lockdowns, thus forcing companies large and small to invest more time and thought into their packaging design. This trend is unlikely to reverse when the world eventually gets back to the new normal.

為什麼“拆箱”趨勢對包裝行業很重要。在線購物和送貨上門已成為現代消費主義不可或缺的一部分，因此，包裝正成為一種重要的品牌建立工具。 在Covid-19大流行期間，有96％的英國居民在網上訂購了需要送貨上門的產品。 這是許多企業在多個國家封鎖期間仍能保持運營的唯一方法，從而迫使大小企業在其包裝設計上投入更多的時間和精力。 當世界最終回到新常態時，這種趨勢不太可能扭轉。

Source: packaging-gateway.com