Build Narrative

Packaging design should not be a dry use of colors or elements. Instead, it must convey some story/message about the brand so that the customers can instantly connect with a brand. For this purpose, graphic designers have started to incorporate illustrations to build a narrative. Some designers use a storytelling technique of illustration for telling a brand’s story. The illustration is content-rich & gives the customer a taste of forgotten stories.

建立敘事。包裝設計不得隨意使用顏色或元素。 相反，它必須傳達有關品牌的一些故事/消息，以便客戶可以立即與品牌建立聯繫。 為此，圖形設計師已開始結合插圖來構建敘述。 一些設計師使用講故事的插圖技術來講述品牌的故事。 插圖內容豐富，給客戶帶來了被遺忘的故事的味道。

Source: designhill.com