Concept testing

Concept testing, whether an idea should move forward. If there is a functional promise or a never-seen-before structural innovation, the packaging might require a multi-sensory functional prototype to ensure that it is fully understood. Working with designers helps ensure that the appropriate level of concept manifestation is provided. Remember, the adage, “garbage in, garbage out” holds true.

概念測試，一個想法是否應該向前發展。如果存在功能上的希望或從未見過的結構創新，則包裝可能需要多感官的功能原型以確保完全理解。 與設計師合作有助於確保提供適當水平的概念體現。 記住，格言“垃圾進，垃圾出”是正確的。

Source: greenbook.org