Solid all-over color

One thing you’ll notice about these packaging designs is that for the most part, they’re using bright, bold colors. That’s what makes this trend feel so fresh—this isn’t the sterile all-white packaging your Macbook came in; these designs are loud, in-your-face and take a decidedly bold tone. And in the instances where they don’t, like Eva Hilla’s design for Babo, they choose an unusual shade that creates a mood and guides the buyer’s eye directly to the copy. By doing this, they build anticipation by telling the buyer about the product, rather than showing it immediately.

您會注意到這些包裝設計的一件事是，在大多數情況下，它們使用的是明亮，大膽的顏色。 這就是讓這種趨勢如此新鮮的原因-這不是Macbook隨附的無菌全白包裝；而是 這些設計響亮，貼近您的臉龐，並採用了絕對大膽的色調。 而且在某些情況下，例如伊娃·希拉（Eva Hilla）為巴波（Babo）設計的作品，他們選擇了一種不尋常的陰影，營造出一種氛圍，並直接引導買家的目光。 通過這樣做，他們通過告訴買方有關產品的信息來建立預期，而不是立即展示產品。

Source: designboom.com