Responding to consumer needs.

Responding to consumer needs. How can private brands serve consumers in the wake of COVID-19? It’s important to note, too, that one of the core advantages that private brand retailers have over national brands is agility. Instead of investing in new product development, there is a trend for retailers to focus on new pack formats that directly correlate to the buying habits and pressure points we’ve seen during the pandemic.

Panic buying, stockpiling, a focus on store cupboard essentials and the need for affordable basics are all steering the private brand sector toward multi-packs and larger serve formats. Pack strategies that enable consumers to shop less often and make financial savings while eating heartily lie at the heart of a consumer-focused retailer response to COVID-19. Moreover, retailers’ ability to respond quickly and effectively to consumers’ needs will help to generate loyalty and private brand equity as a lasting legacy of this challenging period in people’s lives.

響應消費者的需求。 在COVID-19之後，自有品牌如何為消費者提供服務？同樣需要注意的是，私有品牌零售商相對於民族品牌而言的核心優勢之一就是敏捷性。 零售商有一種趨勢，而不是投資於新產品開發，而是將重點放在與我們在大流行期間看到的購買習慣和壓力點直接相關的新包裝形式。

恐慌性的購買，庫存，對商店櫥櫃要點的關注以及對負擔得起的基本知識的需求都在引導私人品牌部門轉向多包裝和大包裝形式。 包裝策略使消費者減少購物頻率，並在節食的同時節省金錢，這是以消費者為中心的零售商對COVID-19的反應的核心。 此外，零售商快速有效地響應消費者需求的能力將有助於建立忠誠度和自有品牌資產，這是人們生活中這個充滿挑戰的時期的持久遺產。