Maximizing the opportunity.

Maximizing the opportunity. How can private brands serve consumers in the wake of COVID-19? The challenge is to maximize the potential of that opportunity. Availability is critical but quality cannot be compromised. For retailers, this means reaching out to new suppliers to ensure there is plenty of product on the shelf, but packaging must reflect the extended supplier base with new accurate labeling.

Leveraging trust in the store’s brand is also key for retailers. Many consumers that have traditionally remained loyal to national brands are also loyal to specific stores and now is the time for those retailers to leverage that brand equity through their private brand ranges. As a result, many private brand retailers are spending this time refreshing the packaging for their existing lines rather than developing new products. This can help to strengthen clarity and cohesion across the private label offering, while challenging national brands with a dynamic approach to packaging that appeals to consumers during the pandemic and beyond.

最大化機會。 在COVID-19之後，自有品牌如何為消費者提供服務？挑戰在於最大程度地利用該機會。 可用性至關重要，但質量不會受到影響。 對於零售商來說，這意味著要與新的供應商聯繫，以確保貨架上有足夠的產品，但是包裝必須以新的準確標籤反映擴展的供應商基礎。

利用對商店品牌的信任也是零售商的關鍵。 傳統上仍然忠於民族品牌的許多消費者也忠於特定商店，現在是那些零售商通過其私有品牌範圍利用該品牌資產的時候了。 結果，許多私人品牌零售商將這段時間用於更新現有產品線的包裝，而不是開發新產品。 這可以幫助增強自有品牌產品的清晰度和凝聚力，同時通過動態包裝方法挑戰國內品牌，在流行病期間及以後對消費者產生吸引力。