Storytelling Packaging for the post-pandemic marketplace

Storytelling Packaging for the post-pandemic marketplace. Brands will need to take their packaging to the next level, using it as a tool to communicate its brand story. While it is important for all brands to leverage storytelling, it’s particularly important for the packaging of products that are sold online. Because online brands don’t have the luxury of getting their products into the hands of consumers before purchase, their design has to work harder than brands with products in brick and mortar stores. 2020 will see brands taking a more comprehensive approach to their packaging design than ever before — and using the opportunity to tell their brand story, communicate their key messaging and build a deeper connection with their customers.

大流行後市場的講故事包裝。 品牌將需要使用其包裝作為傳達其品牌故事的工具，將包裝提升到一個新的高度。 儘管所有品牌都必須利用故事講述，但對於包裝在線銷售的產品尤為重要。 由於在線品牌無法在購買前將其產品交付消費者手中，因此其設計必須比在實體店購買產品的品牌更加努力。 2020年，品牌將在包裝設計上比以往任何時候都更加全面地使用，並藉此機會講述其品牌故事，傳達其主要信息並與客戶建立更深的聯繫。

Source: packagingstrategies.com