Consumer engagement

Consumer engagement. With concerns around safety and a widened physical distance between brands and consumers, messages with a personal touch are definitely the best way forward if companies are to rebuild trust and customer confidence following this disruption. Brands will play a huge role in resolving the disruption caused by the pandemic and, ultimately, restoring customer confidence and the economy. This duty can only be fulfilled, if every aspect of a business adapts, right down to its packaging. And that’s exactly why post-pandemic packaging must be all about the customer.

消費者參與度。 考慮到安全性以及品牌與消費者之間的距離越來越遠，如果公司要在這種中斷之後重建信任和客戶信心，具有個性化的信息無疑是最好的方法。 品牌將在解決由大流行引起的破壞，最終恢復客戶信心和經濟方面發揮巨大作用。 如果企業的各個方面都適應了這一要求，那麼就只能履行其職責。 這就是為什麼大流行後包裝必須完全取決於客戶的原因。

Source: www.packagingnews.co.uk