Post-pandemic packaging - what will consumers want?

There’s no doubt that many will remain anxious and that will be reflected in their buying habits. Whether this results in more shopping online to avoid the risk of visiting physical stores or extensive cleaning procedures before brining a package into the house, brands must account for all concerns.

For example, streamlined supply chains can minimize the number of hands that touch a package, reducing the risk of the virus being passed on and infecting a customer in their home. The materials used should also be considered, as those that can be wiped down easily will be preferable. Similarly, with contactless deliveries and packages being left outside, materials need to be able to withstand all weather conditions.

While these all address safety concerns, consumers are also likely to have new expectations regarding environmental impact and sustainability, which brands will need to meet. This will be vital for repetitional purposes and for maintaining brand loyalty during a severe economic recovery period.

大流行後包裝-消費者會想要什麼？毫無疑問，許多人仍會焦慮不安，這將反映在他們的購買習慣中。這是否會導致更多的在線購物，以避免在將包裝帶入房屋之前去實體商店或進行大量清潔程序的風險，品牌商必須考慮所有問題。

例如，簡化的供應鏈可以最大程度地減少接觸包裹的人員數量，從而降低病毒傳播和感染客戶在家中的風險。還應考慮所使用的材料，因為那些易於擦拭的材料將是可取的。同樣，由於非接觸式交付和包裹被留在外面，材料需要能夠承受所有天氣條件。

儘管所有這些都解決了安全問題，但消費者也可能對環境影響和可持續性抱有新的期望，這是品牌需要滿足的。對於重複的目的以及在嚴重的經濟復甦時期保持品牌忠誠度而言，這至關重要。

Source: packagingsouthasia.com