Omnichannel design.

While omnichannel design is increasingly talked-about among brands, it’s fair to say that the majority of packages are still optimized for brick-and-mortar. This will have to change, as new e-commerce and subscription platforms become more popular among consumers, necessitating a new way of thinking about the package and its requirements. So it’s not just about the look of the pack: it has to be optimized for transportation across the supply chain in a way that is sustainable and resource-efficient.

But quite apart from e-commerce, consumers are also changing the way they shop in-store. During the Covid-19 pandemic, rather than spending a long time browsing, people are looking to get in and out of the shop as quickly as possible. This means the package will have to work that little bit harder to grab their attention at the point of sale, and it's not certain whether they will ever go back to 'normal' shopping habits.

儘管全渠道設計在品牌中越來越多地被談論，可以公平地說，大多數包裝仍針對實體店進行了優化。 隨著新的電子商務和訂閱平台在消費者中變得越來越流行，這將必須改變，這需要一種新的方式來考慮軟件包及其要求。 因此，這不僅僅是包裝的外觀：必須針對可持續供應和資源高效的方式優化整個供應鏈的運輸。

但是，除了電子商務之外，消費者還在改變他們在實體店購物的方式。 在Covid-19大流行期間，人們希望盡快進入和退出商店，而不是花費大量時間瀏覽。 這意味著該包裝將不得不更加努力地工作以在銷售點吸引他們的注意力，並且不確定他們是否會回到“正常”的購物習慣。

Source: packagingeurope.com