GO BOLD: FLAT GRAPHICS IN MODERN PACKAGE DESIGN

Today, the appreciation of “story” in branding has never been greater, and there’s no reason to think it will lessen in the coming year. On packaging, pictures can tell a brand story much more quickly and effectively than a wall of text, especially on crowded retail shelves. Many retail brands have turned to simple, sometimes cartoonish illustrations to do this. Such illustrations use simple blocks of color to create immediately recognizable images reminiscent of online icons.

大膽：現代包裝設計中的平面圖形。如今，對品牌中的“故事”的理解從未如此強烈，並且沒有理由認為來年的故事會減少。 在包裝上，圖片可以比文字牆更快更有效地講述品牌故事，尤其是在擁擠的零售貨架上。 許多零售品牌已採用簡單的有時是卡通的插圖來實現此目的。 這樣的插圖使用簡單的色塊來創建可立即識別的圖像，讓人聯想到在線圖標。