Want rather than need

After the pandemic. How can private brands serve consumers in the wake of COVID-19? At some point, things will return to normal and consumer choices will once again be characterized by want rather than need. But we will all be changed by COVID-19. Consumers will remember the retailers who were there for them with the right products and the right pack formats at the right price. Many will also have branched out beyond their normal grocery buying habits to try something new and some will be ready to make a permanent switch to private brand goods.

大流行之後。在COVID-19之後，自有品牌如何為消費者提供服務？情況將恢復正常，消費者的選擇將再次以需求而非需求為特徵。 但是我們都會被COVID-19改變。 消費者會記住那些以適當的價格提供適當的產品和包裝格式的零售商。 許多人還將擺脫通常的雜貨店購買習慣，嘗試一些新事物，而有些人將準備永久轉用自有品牌商品。

Source: storebrands.com