Transparent Packaging

Using transparent packaging that shows off a product’s color is already popular amongst beverage and skincare brands, and we expect to see a surge of other sectors incorporate this in response to consumer demands for package sanitation. Layering design elements of transparent materials and using the product’s color as a design feature allows designers to add contrast and make those elements pop once the brand’s product is poured into it. This trend is a win-win: It allows brands to take a more minimal approach to the design process, but also places the product itself front and center of the customer experience without compromising on visual impact.

在飲料和護膚品品牌中，使用透明的包裝來炫耀產品的顏色已經很流行了，我們希望看到其他行業的大量湧現，以響應消費者對包裝衛生的需求。 對透明材料的設計元素進行分層，並使用產品的顏色作為設計特徵，使設計師可以添加對比，並在將品牌產品倒入其中後使這些元素流行。 這種趨勢是雙贏的：它使品牌商可以在設計過程中採用更簡單的方法，同時也將產品本身置於客戶體驗的中心位置，而又不影響視覺效果。

Source: packagingstrategies.com