Gunrz new brand creation

Gunrz new brand creation: Foster + Baylis have partnered client Obvious Products to develop and launch Gunrz, a new drinks brand for the growing non-alcoholic cocktails market. Gunrz is a modern twist on the classic cocktail, the Gunner, which in recent years has become a favourite cocktail that’s mixed at golf clubs around the world. Tapping into the growing desire for non-alcoholic cocktails, our client saw the opportunity to create a ready-mixed version for launching into sports and golf clubs and beyond into bars and nightclubs. We worked in partnership with Obvious Products to fine tune the recipe and generate a fresh new name to give this classic cocktail a modern day twist, creating a distinctive design that features a contemporary expression of a golf themed pattern. Input from JPG Print Technical Manager Darren Smith throughout the project was key to ensuring that our original design vision became the final reality on the printed cans. Within 3 months of launch the brand was listed by David Lloyd Health clubs in the UK and numerous prestigious golf clubs throughout Europe and we are now working with Obvious Products to target the grocery sector.

Gunrz新品牌創立：Foster + Baylis與客戶Obvious Products合作開發並推出Gunrz，這是一個新的飲料品牌，適用於不斷增長的非酒精雞尾酒市場。Gunrz是經典雞尾酒Gunner的現代風格，近年來已成為世界各地高爾夫俱樂部中最受歡迎的雞尾酒。為了滿足人們對非酒精雞尾酒日益增長的需求，我們的客戶看到了創造一個預拌混合版本的機會，用於進入體育和高爾夫俱樂部以及酒吧和夜總會。我們與Obvious Products合作，對配方進行微調，並創造一個全新的名稱，為這款經典雞尾酒帶來現代風格，營造出獨特的設計，融合了高爾夫主題圖案的現代感。JPG印刷技術經理Darren Smith在整個項目中的投入是確保我們的原始設計願景成為印刷罐最終現實的關鍵。在推出後的3個月內，該品牌被英國的David Lloyd健康俱樂部和歐洲眾多著名的高爾夫俱樂部列入名單，我們正在與Obvious Products合作，以瞄準食品雜貨業。

Shared by: Harvey Foster