Sainsbury's Owned Brand Egg

Sainsbury's have introduced a new Owned Brand Egg range for Easter to compete with the more premium ranges. This was a joint project between Foster + Baylis who designed the range and JPG who artworked the range. If the lines are successful for Easter then the range is likely to be expanded to AYR lines and a Xmas range.

Sainsbury's為複活節推出了新的自有品牌彩蛋系列，以與更優質的系列產品競爭。此Foster + Baylis的合資項目是由他們定義範圍然後由JPG來執行。如果復活節產品線成功，則可將此模式擴展到AYR線和Xmas。

Shared by Emma Taylor
JPG Australia