Sainsbury’s Launched Their Brand New “Little Ones” Campaign

In July 2018 Sainsbury’s launched their brand new “Little Ones” campaign.

As part of this multimillion pound project, JPG produced artworks for the following brand-new products: 

• Little Ones Baby Food Pouches
• Little Ones Fruit Purree Pots
• Little Ones Rice Cakes
• Little Ones Chilled Ready Meals
• Little Ones Infant Formula Milk, Stages 1 and Follow On
• Little Ones Puffed Snacks
• Little Ones Cereals 

With the thorough help of the technical department attending press for majority of the supply base, all of these ranges launched successfully along with the Sainsbury’s Little Ones advert - in which babies in suits lavishly dine with the Little Ones products. 

All products were made with the intention to compete with Ellas Kitchen, the market leader for baby foods. Each product has a bespoke Food illustration - or Foodle as we liked to call them - of the key ingredients created into children’s favourite animals. 

The above ranges can be found in stores now with multiple others ranges being introduced for next year.